| Chip | Gaines | Joanna Gaines's husband. |
| Joanna | Gaines | Chip Gaines's wife / Author and Narrator.
Aka: Jo. |
| Shannon | Gaines | Joanna Gaines's sister-in-law / Chip Gaines's sister. |
| Drake | Gaines | Joanna and Chip Gaines's son. |
| Emmie Kay | Gaines | Joanna and Chip Gaines's youngest daughter. |
| | | Magnolia Table - Joanna & Chip Gaines's restaurant in Waco. |
| Bob | Gaines | Chip Gaines's father. |
| Jimmy | Dean | A famous singer. |
| Ella | Gaines | Joanna and Chip Gaines's daughter. |
| Ricotta | | Joanna Gaines's friend who has the best pancake recipe. |
| Duke | Gaines | Joanna and Chip Gaines's son. |
| | | The Elite Café - A restaurant in Waco in 1919 |
| | | Havarti Cheese - Joanna Gaines's favorite cheese. |
| Becki | Sheperd | Joanna Gaines's friend with a delicious crackers recipe. |
| Gail | Holt | Joanna Gaines's family friend. |
| Opal | | Chip Gaines's great-aunt. |
| Emily | Paben | Joanna Gaines's employee. |
| Alissa | Neely | Joanna Gaines's employee. |
| Whitney | Kaufold | Joanna Gaines's employee. |
| Kelsie | Monsen | Joanna Gaines's employee. |
| Bevie | Gaines | Chip Gaines's mother. aka: Chip's mom. |
| Mina | Holt | Gail Holt's mother. |
| Amy | Neunsinger | Joanna Gaines's photographer. |
| Frances | Boswell | Joanna Gaines's photographer. |
| Kate | Martingdale | Joanna Gaines's photographer. |
| Sheri | Castle | Joanna Gaines's food tester. |
| Jamie | Flanagan | Joanna Gaines's food tester. |
| Nicole | McDuffie | Joanna Gaines's food tester. |