| 1 | Emmeline | Blake | Legal secretary who aspires to be a journalist, volunteers for the B Watch at a fire call station. Aka: Emmy. |
| | Marigold | Tavistock | Emmy's best friend, working nights at War Office, Aka: Bunty. |
| | Mr. | Bone | The news agent. |
| | Capt. William | Davies | Captain
Carlton Street fire station where Emmy works. |
| | Edmund | | Emmy's fiancé, in the British Royal Artillery. |
| | Thelma | | Emmy's friend & co-worker at the fire call station. |
| | William | | Bunty's boyfriend who works for the fire brigade, Aka. Bill |
| 2 | Lord | Overton | Millionaire philanthropist, owner of Launceston Press, Ltd. |
| | Mr. Guy | Collins | Features editor & Editor for the Woman's Friend magazine. |
| 3 | Mrs. Henrietta | Bird | Acting Editor of the Woman's Friend & advice columnist. |
| | Kathleen | Knighton | Mr. Collins' secretary. |
| 4 | Mr. | Newton | Advertising director for the magazine. |
| | Mr. | Brand | Art director for the magazine. |
| | Mrs. | Mahoney | Production manager for the magazine. |
| | Olive & Kitty | | Childhood friends of Emmy & Bunty. |
| 5 | Clarence | | Young mail delivery boy, has a crush on Kathleen. |
| 6 | Mrs. | Bussell | The tea lady. |
| 7 | Wendy | | A nurse with whom Edmund fell in love & married. |
| | Bette | Davis | Famous American actress. |
| | Reverend | Wiffle | Vicar at the church Emmy & her family attend. |
| 8 | Jack | Lake | Emmy's brother. |
| | Dr. | Lake | Emmy's father. |
| | Virginia | Woolf | Famous British author (2/25/1882—3/28/1941). |
| 9 | Harold | | Friend of William, in the Army bomb disposal squad. |
| 10 | Capt. Charles | Mayhew | Mr. Collins' half-brother, in the Army. |
| 11 | Mr. | Dennis | Owner of a bicycle shop that was destroyed by German bombs. |
| | Joan | | Friend of Emmy's at the fire call station. |
| | Mary | | Friend of Emmy's at the fire call station. |
| | Fred | | Member of the B Watch fire station team |
| | Roy | Hodges | Member of the B Watch fire station team |
| 12 | Vera | | Full-timer on the A Watch at the fire call station. |
| | Tommy | Lewis | Fire station teammate of William. |
| | Mabel | | Doll belonging to William rescued from a wrecked building |
| 17 | Mo | | Fire call station worker, friend of Vera. |
| | Jocelyn | Derrick | Fire call worker who Emmy called to substitute on B Watch. |
| 19 | Mrs. | Tavistock | Bunty's grandmother, owner of London house where Emmy & Bunty live. |
| 22 | Mrs. Mieczslaw | Wardynski | Correspondent whose letter to the magazine Emmy responded to on behalf of Mrs. Bird, Aka Dolly. |
| 25 | Mrs. Eileen | Tredmore | Dolly's mother |
