| Mrs. Henrietta | Bird | Acting Editor of the Woman's Friend & advice columnist. |
| Emmeline | Blake | A legal secretary who aspires to be a journalist, volunteer for the B Watch at a fire call station, Aka Emmy. |
| Mr. | Bone | The news agent. |
| Mr. | Brand | Art director for the magazine. |
| Mrs. | Bussell | The tea lady. |
| Mr. Guy | Collins | Features editor & Editor at Large for Woman's Friend magazine. |
| Capt. William | Davies | Captain of the Carlton Street fire station where Emmy works evenings. |
| Bette | Davis | Famous American actress. |
| Mr. | Dennis | Owner of a bicycle shop that was destroyed by German bombs. |
| Jocelyn | Derrick | Fire call worker who Emmy called to substitute on the B Watch. |
| Roy | Hodges | Member of the B Watch fire station team |
| Kathleen | Knighton | Mr. Collins' secretary. |
| Dr. | Lake | Emmy's father. |
| Jack | Lake | Emmy's brother. |
| Tommy | Lewis | Fire station teammate of William. |
| Mrs. | Mahoney | Production manager for the magazine. |
| Capt. Charles | Mayhew | Mr. Collins' half-brother, in the Army. |
| Mr. | Newton | Advertising director for the magazine. |
| Lord | Overton | Millionaire philanthropist, owner of Launceston Press, Ltd. |
| Marigold | Tavistock | Emmy's best friend, working nights at the War Office, Aka Bunty. |
| Mrs. | Tavistock | Bunty's grandmother, owner of London house where Emmy & Bunty live. |
| Mrs. Eileen | Tredmore | Dolly's mother |
| Mrs. Mieczslaw | Wardynski | Correspondent whose letter to the magazine Emmy responded to on behalf of Mrs. Bird, Aka Dolly. |
| Reverend | Wiffle | Vicar at the church Emmy & her family attend. |
| Virginia | Woolf | Famous British author (2/25/1882—3/28/1941). |
| Clarence | | Young mail delivery boy, has a crush on Kathleen. |
| Edmund | | Emmy's fiancé, in the British Royal Artillery. |
| Fred | | Member of the B Watch fire station team |
| Harold | | Friend of William, in the Army bomb disposal squad. |
| Joan | | Friend of Emmy's at the fire call station. |
| Mabel | | Name of the doll belonging to a child William rescued from a wrecked building |
| Mary | | Friend of Emmy's at the fire call station. |
| Mo | | Fire call station worker, friend of Vera. |
| Olive & Kitty | | Childhood friends of Emmy & Bunty. |
| Thelma | | Emmy's friend & co-worker at the fire call station. |
| Vera | | Full-timer on the A Watch at the fire call station. |
| Wendy | | A nurse with whom Edmund fell in love & married. |
| William | | Bunty's boyfriend who works for the fire brigade, Aka. Bill |
