| | | | Introduction |
| | Daniel | Kahneman | Author. A psychology teacher at Hebrew University. |
| | Amos | Tversky | A rising star in the field of decision research. Daniel's friend. |
| | | | Part 1 |
| | Keith | Stanovich | Emeritus professor applied
psychology & human development. |
| | Richard | West | A British journalist. Keith's long-time friend. |
| | Christopher | Chabris | Author of the Invisible Gorilla. |
| | Daniel | Simons | Author of the Invisible Gorilla. |
| | Eckard | Hess | Psychologist described pupil of eye is window to the soul. |
| | Jackson | Beatty | A graduate student in Daniel's lab. |
| | Mihaly | Csikzentmihalyi | A psychologist. |
| | Roy | Baumeister | A psychologist who has studies about mental energy. |
| | Shane | Frederick | Daniel's colleague. |
| | Walter | Mischel | A social psychologist who specializes in personality theory. |
| | David | Hume | A Scottish philosopher. |
| | John | Bargh | A social psychologist. |
| | Larry | Jacoby | Psychologist who 1st demonstrated memory of illusion test. |
| | Danny | Oppenheimer | Daniel's Princeton colleague. |
| | Robert | Zajonc | The famed psychologist. |
| | | | RAT - Remote Association Test. |
| | Sarnoff | Mednick | Thought he had identified the essence of creativity. Scientist. |
| | Jon | | A psychologist. Daniel's acquaintance. |
| | Albert | Michotte | An Aristocratic Belgian Psychologist. |
| | Fritz | Heider | Psychologist used a method similar to Michotte's method. |
| | Mary-Ann | Simmell | Fritz's colleague. |
| | Danny | Kaye | The great comedian. |
| | Daniel | Gilbert | A psychologist and author of stumbling to happiness. |
| | Baruch | Spinoza | A 70th century philosopher. |
| | James | Surowiecki | The author of the wisdom of crowds. |
| | | | WYIASIATI - What you see is all there is. |
| | David | Thornton | A 43-year-old union field representative. |
| | Alex | Todorov | Daniel's colleague at Princeton. |
| | Paul | Slovic | Psychologist who proposed an
affect of heuristic. |
| | | | Part 2 |
| | Howard | Wainer | A witty statistician. |
| | Harris | Zwerling | A witty statistician. |
| | William | Feller | A statistician. |
| | Tom | Gilovich | Amos's student. |
| | Robert | Vallone | Amos's student. |
| | Eldar | Shafir | Amos's former co-worker. |
| | Tom | Gilovich | Amos's former co-worker. |
| | Nick | Epley | Tom's colleague. |
| | Thomas | Mussweiler | A German psychologist. |
| | Fritz | Stack | A German psychologist. |
| | Adam | Galinsky | Thomas's partner. |
| | Norbert | Schwarz | A German psychologist. |
| | Sarah | Lichtenstein | Paul's long-time collaborator. |
| | Baruch | Fischoff | Daniel's former student. |
| | Antonio | Damasio | A neuroscientist. Amos's colleague. |
| | Cass | Sunstein | Daniel's friend. |
| | Tim | Kuran | Cass's collaborator. |
| | Robyn | Dowes | Amos and Daniel's colleague and friend. |
| | Thomas | Bayes | The English minister of the Eighteenth Century. |
| | Stephen Jay | Gould | A Naturalist. |
| | Christopher | Hsee | A teacher in the University of Chicago. |
| | John | List | An experimental economist. |
| | | | Linda Experiment - Daniel's famous experiment. |
| | Bjorn | Borg | A dominant tennis player. |
| | Ralph | Hertwig | A persistent critic of the Linda Problem. |
| | John | Brockman | The editor of the magazine called Edge. |
| | Francis | Galton | Charles Darwin's cousin. Discovered regression. |
| | David | Freedman | A statistician who talks about regression. |
| | | | Part 3 |
| | Nassim | Taleb | The trader-statistician-philosopher. |
| | Bill | Clinton | The former U.S. President. |
| | George | Tenet | The director of the CIA. |
| | George | Bush | The former U.S. President. |
| | Condeleezza | Rice | The national security adviser. |
| | Philip | Rosenzweig | A business school professor based in Switzerland. |
| | Richard | Thaler | Amos and Daniel's friend. |
| | Terry | O'Dean | A finance professor at UC Berkeley. Daniel's former student. |
| | Brad | Barber | O'Dean's colleague. |
| | Adolf | Hitler | The leader of the Nazi Party. |
| | Joseph | Stalin | General Secretary of Communist Party of Soviet Union. |
| | Mao | Zedong | Former chairman of the Republic of China. |
| | Philip | Tetlock | A psychologist at the University of Pennsylvania. |
| | Paul | Meehl | One of the most versatile psychologists of the 20th century. |
| | Orley | Ashenfelter | A Princeton economist and wine lover. |
| | Virginia | Apgar | An Anesthesiologist. |
| | Garry | Kasparov | A chess genius. |
| | John | Henry | An African-American folk hero. |
| | Gary | Klein | Daniel's most satisfying and adversarial collaborator. |
| | Malcolm | Gladwell | The author of the bestseller book called Blink. |
| | President | Harding | Former U.S President. |
| | | | RPD - Recognition Prime Decision. |
| | Herbert | Simons | The founding father of decision-making. |
| | Donald | Rumsfeld | Former U.S. congressman. |
| | Bent | Flyvberg | The renowned Danish planning expert. |
| | Ulrike | Malmeinder | An Economist. |
| | Geoffrey | Tate | An Economist. |
| | Colin | Camerer | A man who coined the concept of competition neglect. |
| | Martin | Seligman | The founder of potelsitive psychology. |
| | | | Part 4 |
| | Bruno | Fey | A Swiss economist. |
| | Richard | Thaler | The behavioral economist. |
| | John | Von Neumann | The mathematician. |
| | Oskar | Morgenstern | The economist. |
| | Gustav | Fechner | A German psychologist. |
| | Harry | Markowitz | A Nobel prize winner in economics. |
| | Matthew | Rabin | The behavioral economist. |
| | Richard | Rosett | The dean at the University of Chicago. Aka: Professor R. |
| | Jack | Knetsch | A local economist. Daniel's former colleague. |
| | Michael | Cabanac | A biologist. |
| | Devin | Pope | An economist at the University of Pennsylvania. |
| | Maurice | Schweitzer | An economist at the University of Pennsylvania. |
| | Paul | Samuelson | The Nobel laureates. |
| | Kenneth | Arroe | The Nobel laureates. |
| | Milton | Friedman | The Nobel laureates. |
| | Chris | Guthrie | A legal scholar. |
| | Sarah | Lichtenstein | A psychologist who graduated at the University of Michigan. |
| | | | Part 5 |
| | Francia | Edgeworth | The British economist. |
| | Don | Redelmeier | A physician and researcher at the University of Toronto. |
| | Ed | Diener | A psychologist. |
| | | | DRM - Day Reconstruction Method. |