| Harris | Zwerling | A witty statistician. |
| Mao | Zedong | Former chairman of the Republic of China. |
| Robert | Zajonc | The famed psychologist. |
| Richard | West | A British journalist. Keith's long-time friend. |
| Howard | Wainer | A witty statistician. |
| John | Von Neumann | The mathematician. |
| Robert | Vallone | Amos's student. |
| Amos | Tversky | A rising star in the field of decision research. Daniel's friend. |
| Alex | Todorov | Daniel's colleague at princeton. |
| David | Thornton | A 43-year-old union field representative. |
| Richard | Thaler | Amos and Daniel's friend. |
| Richard | Thaler | The behavioral economist. |
| Philip | Tetlock | A psychologist at the University of Pennsylvania. |
| George | Tenet | The director of the CIA. |
| Geoffrey | Tate | An Economist. |
| Nassim | Taleb | The trader-statistician-philosopher. |
| James | Surowiecki | The author of the wisdom of crowds. |
| Cass | Sunstein | Daniel's friend. |
| Keith | Stanovich | Emeritus professor applied psychology and human development. |
| Joseph | Stalin | General Secretary of Communist Party of the Soviet Union. |
| Fritz | Stack | A German psychologist. |
| Baruch | Spinoza | A 70th century philosopher. |
| Paul | Slovic | Psychologist who proposed an affect of
heuristic. |
| Herbert | Simons | The founding father of decision-making. |
| Daniel | Simons | Author of the Invisible Gorilla. |
| Mary-Ann | Simmell | Fritz's colleague. |
| Eldar | Shafir | Amos's former co-worker. |
| Martin | Seligman | The founder of potelsitive psychology. |
| Maurice | Schweitzer | An economist at the University of Pennsylvania. |
| Norbert | Schwarz | A German psychologist. |
| Paul | Samuelson | The nobel laureates. |
| Donald | Rumsfeld | Former U.S. congressman. |
| Richard | Rosett | The dean at the University of Chicago. Aka: Professor R. |
| Philip | Rosenzweig | A business school professor based in Switzerland. |
| Condeleezza | Rice | The national security adviser. |
| Don | Redelmeier | A physician and researcher at the University of Toronto. |
| Matthew | Rabin | The behavioral economist. |
| Devin | Pope | An economist at the University of Pennsylvania. |
| Danny | Oppenheimer | Daniel's Princeton colleague. |
| Terry | O'Dean | A finance professor at UC Berkeley. Daniel's former student. |
| Thomas | Mussweiler | A German psychologist. |
| Oskar | Morgenstern | The economist. |
| Walter | Mischel | A social psychologist who specializes in personality theory. |
| Albert | Michotte | An Aristocratic Belgian Psychologist. |
| Paul | Meehl | One of the most versatile psychologists of the 20th century. |
| Sarnoff | Mednick | Thought he had identified the essence of creativity. |
| Harry | Markowitz | A nobel prize winner in economics. |
| Ulrike | Malmeinder | An Economist. |
| John | List | An experimental economist. |
| Sarah | Lichtenstein | Paul's long-time collaborator. |
| Sarah | Lichtenstein | A psychologist who graduated at the University of Michigan. |
| Tim | Kuran | Cass's colaborator. |
| Jack | Knetsch | A local economist. Daniel's former colleague. |
| Gary | Klein | Daniel's most satisfying and adversarial collaborator. |
| Danny | Kaye | The great comedian. |
| Garry | Kasparov | A chess genius. |
| Daniel | Kahneman | Author. A psychology teacher at Hebrew University. |
| Larry | Jacoby | Psychologist who first demonstrated memory of illusion test. |
| David | Hume | A Scottish philosopher. |
| Christopher | Hsee | A teacher in the Univesity of Chicago. |
| Adolf | Hitler | The leader of the Nazi Party. |
| Eckard | Hess | Psychologist described pupil of the eye is a window to the soul. |
| Ralph | Hertwig | A persistent critic of the Linda Problem. |
| John | Henry | An African-American folk hero. |
| Fritz | Heider | A psychologist who used a method similar to Michotte's method. |
| President | Harding | Former U.S. President. |
| Chris | Guthrie | A legal scholar. |
| Stephen Jay | Gould | A Naturalist. |
| Malcolm | Gladwell | The author of the bestseller book called Blink. |
| Tom | Gilovich | Amos's student. |
| Tom | Gilovich | Amos's former co-worker. |
| Daniel | Gilbert | A psychologist and author of stumbling to happiness. |
| Francis | Galton | Charles Darwin's cousin. A man who discovered the regression. |
| Adam | Galinsky | Thomas's partner. |
| Milton | Friedman | The Nobel laureates. |
| David | Freedman | A statistician who talks about regression. |
| Shane | Frederick | Daniel's colleague. |
| Bent | Flyvberg | The renowned Danish planning expert. |
| Baruch | Fischoff | Daniel's former student. |
| Bruno | Fey | A Swiss economist. |
| William | Feller | A statistician. |
| Gustav | Fechner | A German psychologist. |
| Nick | Epley | Tom's colleague. |
| Francia | Edgeworth | The British economist. |
| Robyn | Dowes | Amos and Daniel's colleague and friend. |
| Ed | Diener | A psychologist. |
| Antonio | Damasio | A neuroscientist. Amos's colleague. |
| Mihaly | Csikzentmihalyi | A psychologist. |
| Bill | Clinton | The former U.S. President. |
| Christopher | Chabris | Author of the Invisible Gorilla. |
| Colin | Camerer | A man who coined the concept of competition neglect. |
| Michael | Cabanac | A biologist. |
| George | Bush | The former U.S. President. |
| John | Brockman | The editor of the magazine called Edge. |
| Bjorn | Borg | A dominant tennis player. |
| Jackson | Beatty | A graduate student in Daniel's lab. |
| Thomas | Bayes | The English minister of the Eighteenth Century. |
| Roy | Baumeister | A psychologist who has studies about mental energy. |
| John | Bargh | A social psychologist. |
| Brad | Barber | O'Dean's colleague. |
| Orley | Ashenfelter | A Princeton economist and wine lover. |
| Kenneth | Arroe | The Nobel laureates. |
| Virginia | Apgar | An Anesthesiologist. |
| Jon | | A psychologist. Daniel's acquaintance. |
